The data controller responsible for processing your personal data is Uptown Chauffeurs Ltd, located at Flat 12 Normandy House, 1 Wolsey Road, Hemel Hempstead, England, HP2 4TU. If you have any questions regarding data protection or wish to exercise your rights, please contact us at info@uptownchauffeurs.co.uk.

2. Categories of Personal Data

We may collect and process the following categories of personal data:

• Master Data: This includes your first name, last name, address (private and/or business), date of birth, and other identifying information.
• Communication Data: This includes your email address, phone number, and communication with our staff, including emails and phone conversations.
• Contract Data: This includes details related to the transportation services provided to you, such as your pick-up and drop-off locations, booking details, and payment information.
• Payment Data: This includes financial information necessary for processing payments for services through the processor payment company ‘Stripe’.
• Voluntary Data: Information you provide to us voluntarily, such as vehicle preferences or special requests.

3. Legal Basis for Processing Your Data

We process your personal data based on the following legal grounds:

• Consent: If we rely on your consent to process your data (e.g., for marketing or optional services).
• Contractual Necessity: To fulfill a contract with you, such as providing transportation services you have booked.
• Legal Obligation: To comply with legal or regulatory requirements.
• Legitimate Interests: To pursue our legitimate interests, provided that your rights and freedoms do not override those interests.

4. Purpose of Data Processing

Your data is processed for the following purposes:

• Booking and Service Fulfillment: We process your data to arrange and provide the requested chauffeur services, including payment and invoicing.
• Customer Support: To assist with any inquiries or issues regarding your booking or our services.
• Marketing: To send you promotional materials or updates about our services, provided we have your consent. You can withdraw your consent at any time.
• Fraud Prevention and Security: We use your data to prevent fraud, payment issues, and to ensure the safety and security of our services.

5. Sharing of Data

We may share your personal data with the following third parties as necessary to provide our services:

• Payment Providers: To process payments securely.
• Transportation Partners: To facilitate the provision of chauffeur services.
• Service Providers: For operational support, such as IT services, marketing partners, and customer support services.
• Authorities: If required by law or in case of an accident or other legal matter.

6. Data Retention

Your personal data will be stored for as long as necessary to fulfill the purposes outlined in this policy, unless otherwise required by law (e.g., for tax purposes). For example, transaction records may be retained for up to 10 years.

7. Your Rights

You have the following rights regarding your personal data:

• Access: You have the right to request a copy of your personal data.
• Correction: You can request corrections to inaccurate data.
• Deletion: You may request the deletion of your data when it is no longer needed.
• Restriction: You have the right to limit the processing of your data.
• Objection: You can object to the processing of your data for marketing purposes or based on legitimate interests.
• Data Portability: You can request a copy of your data in a machine-readable format.
• Withdrawal of Consent: If processing is based on your consent, you have the right to withdraw it at any time.

8. Transfer of Data Outside the EU

If you book a ride outside of the EU, your personal data may be transferred to third countries. We ensure that appropriate safeguards are in place to protect your data, in accordance with GDPR standards.

9. Security of Your Data

We use technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. However, no data transmission method is entirely secure, and we cannot guarantee the absolute security of your information.

10. Cookies and Tracking

Our website may use cookies to enhance your experience. These cookies may collect anonymous data about your browsing activity. You can disable cookies through your browser settings, though this may affect the functionality of our website or app.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy as necessary. Any changes will be posted on this page, and where appropriate, we will notify you by email.

Contact Us

For any questions about this Privacy Policy or to exercise your rights, please contact us at info@uptownchauffeurs.co.uk.